Known as quality products, Monami is all the rage among overseas consumers. As South American consumers voluntarily posted countless product reviews, it is going viral on social media. Let us examine the success story of Monami, which seeks to become a leading role of the next Korean Wave.

Plus Pen 3000 is a representative product of Monami with a wide variety of colors and water-based fine liner, receiving steadfast approval from the Korean stationery lovers. Constantly undergoing development, it has recently released a 60-color set of Plus Pen 3000.

Monami Plus Pen 3000 has consistently earned positive reviews from overseas Youtubers and Instagramers. Most reviews are from South America, followed by Southeast Asia and English-speaking countries. It went viral mostly among the calligraphers who left favorable comments saying that it is a high-quality product with reasonable price.

The product review video on YouTube surpassed 160 thousand views and more than three thousand postings are uploaded on Instagram with over eight thousand “likes,” showing the popularity of the product. In addition, the popularity of K-stationery can be found by the reaction from consumers as many South American influencers request sponsorship from Monami.

Accordingly, Monami launched its Plus Pen 3000 in the Amazon as of the end of 2020; currently 22 products can be purchased on the Amazon including various markers, Color Twin Brush and FX 153, not to mention the Plus Pen 3000.

Professional artwork such as watercolors and drawings can be drawn with Plus Pen 3000. With its reasonable price, it is universally acclaimed by its customers. Being fleet-footed, Monami plan to expand the overseas market as Korea’s leading stationery brand.

Source: https://www.joongang.co.kr/article/23983614