Monami Partakes in Paperworld Frankfurt 2018
Writer MONAMI
I
Date 2018-03-16
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Monami opens new export routes contributing increase of export International buyers hold active interest in fabric markers, SigmaFlo liquid white board markers & other marker products Monami booth offers free product hands-on zone Monami (CEO Song Ha-kyoung) participated in Germany’s four-day Paperworld Frankfurt 2018, running from January 27th to the 30th. This year’s
Paperworld, the world’s largest paper and stationary global exhibition, was a
smash success with more than 30,000 buyers in attendance from approximately 147
countries.
The Monami
booth was comprised of different areas including the expo zone, hands-on zone
and consultation zone. The expo zone was further categorized sub-stations,
including Premium Writing Instruments, Play with
Colors, Specialized & Innovative and School
& Office.
The
hands-on zone offered free products for on-site trial for visitors. The trial products
include popular products available in domestic - Live Color DIY, 153 DIY, and
Fabric Marker. It earned positive feedback from buyers who visit Monami booth. Meanwhile,
the consultation zone provided visitors an opportunity to increase their understanding
of products with the display modules prepared to get an idea of product
quantity and design in a simple glance.
Among other
featured Monami products, the issued products were fountain pen ink refill
cartridge, premium ballpoint pen refill, FX 4000 and various multi-colored item
sets including Plus Pen 3000, Plus Pen S, Live Color. All of the products
received a lot of attention from visitors.
During the
exhibition, over 300 buyers from approximately 61 countries, such as Europe and
the Middle East, visited the Monami booth, expressing particularly active
interest in marker products, featuring fabric markers and liquid white board
markers.
A Monami official stated, “This was an excellent opportunity to have met our buyers in person to help solidify the trust they have in our brand. Among our current buyers, we also were able to establish some new relationships based in Europe and throughout the globe that could lead to an increase of exports with other potential buyers.”
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