Monami Launches LOBDA, an Office Supply Brand Enhancing the Value of Space

- Introducing stylish office items with color marketing trend reflected

- Color palette consisting of five colors conveying a natural mood including White Haze, Soil Pink, and Sage Green

- Brightening up the office environment with colors and designs expressing individualities,
transforming the office space into one reflecting personal tastes

Stationery company Monami announced on the 14^th the launch of LOBDA, an office supply brand that offers stylish office items reflecting the “color marketing” trend of conveying individual tastes in the office space through colors.

The brand name LOBDA signifies “new, colorful, and harmonious space.” Under the concept of “Make your LOBDA,” Monami developed this brand with the goal of helping individuals make their spaces new, colorful, and harmonious using various colors.

For the product colors, the comforting and soothing warmth of nature was used as motif. With the products available in five colors―not only White Haze resembling the fog before dawn, Soil Pink depicting the color of the sunset, and Sage Green to comfort the weary of heart with the therapeutic power of nature but also Violet Fog and Mud Grey―the users’ options have been expanded.

The products include desk organizers, non-slip pen holders, file organizers, notepads, file boxes, etc. as well as essential office supplies such as highlighters, ballpoint-pens, and glue sticks, which will help customers create new, colorful, and harmonious spaces using only LOBDA products.

LOBDA products can be purchased from various online and offline channels across the country including MONAMI’s NAVER Brand Store, offline Monami Store, and Today’s House.

“We developed the LOBDA brand to help everyone create a space according to their tastes by using colors. We hope our customers will enjoy small but certain happiness in everyday life by creating harmonious and valuable spaces of their own with LOBDA,” a Monami official said.