MONAMI’s CI represents the core of the MONAMI brand “Advanced Experience”. It embodies MONAMI’s vision as it prepares to take off and its credibility as a long standing company, based on the concept of the 3E’s (Expertise, Emotion, Energetic).

The 'I' in MONAMI stands for the company’s motto of serving the customer as a friend and expert. The 'I' symbolizes employees of the company bowing their heads humbly to the customers. A round arch shape is used repeatedly to provide rhythmicality, to represent MONAMI’s flexible and dynamic new organization.