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Monami unveils “153 Gripper” for extended handwriting with comfort
Writer MONAMI I Date Feb-10-2023

 

Monami unveils “153 Gripper” for extended handwriting with comfort 

 

 

 

 

- Enhanced, more comfortable finger grip with “Gripper” 

- 3 colors of black, blue, and red and 2 ink thicknesses of 0.5 and 0.7 mm available

- Highly recommended for students and test takers engaging in extended handwriting

 

Stationery specialist Monami unveils its “153 Gripper,” the direct descendant of the “153” line that dominated the ball point pen market, now with more improved finger grip system. 

 

As the name “Gripper” suggests, the new product puts heavy emphasis on enhanced finger grip by actively considering users' complaint against the existing 153 line, whose thin body causes fatigue after extended handwriting.

 

The new 153 Gripper employs a thicker part for more comfort to the index finger and thumb, especially by applying rubber grip that reduces fatigue and accommodates both fingers for more pleasant and easier handwriting.

 

To secure diversity, 153 Gripper will be offered in 3 colors of black, blue, and red as well as 2 ink thicknesses of 0.5 and 0.7 mm on both Monami website and in retailers nationwide starting February for KRW 800.

 

“This new product is an innovation following years of struggle to reflect consumer demands as diverse and deep as the long history of the 153 line. It will serve as the new go-to tool for students and test takers engaging in extended handwriting,” a Monami official said. 

 

The “Monami 153” line debuted on May 1, 1963 as the first ball point pen in Korea, and it has been the steady seller of the company since then. Even after half a century, Monami still keeps striving for constant changes and innovation in its offerings by adding values and collaborating with other industries.